Squeeze "In the News"Squeeze In has been on tv, in many newspapers and magazines, and online everywhere! Check out some of these stories, articles and reviews.Managing the Wait Time Misty Young, owner of Squeeze In, South Reno, Nevada, doesn't believe she's in the food business. "We're in the mini-vacation business," she says... Young and her staff offer the waiting customers drinks, which can be anything from a cup of coffee to a Mimosa... That wow factor applies to the kids as well. The Squeeze In offers a free order of toast "to help with children's hungry tummies" Full article...
How a Diner Gets the Most Out of Social Media Squeeze In is a modest little breakfast-and-lunch diner with four locations in the greater Reno, Nev. area. The restaurants are open seven days a week, 7 a.m. to 2 p.m. While online commenters rave about the food, I can’t get over how creatively this little chain has managed its social media. It has a Web site and a custom mobile site. It promotes the business through Foursquare, Twitter, Facebook, Pinterest and Instagram. Full blog post... Some Local Restaurants Expand in Down Economy In the past few years, a number of national chains have closed in the Truckee Meadows. But we've also started to see many local restaurants grow. Full story... How to Create an Effective Email Newsletter If you have a list of email contacts or are in the process of gathering one, sending out a regular e-newsletter may be just what you need to increase interest from current and prospective clients. Read the full blog post... More Than Just An Omelette The kitchen is a bare white with the smell of fresh paint looming in the air. The floors of the service area are in place, but still unwalkable. A single, full-sized bike hangs on the wall amidst the famous yellow and orange stripes. Despite the barrenness, Squeeze In co-owners Shila and Chad Morris have been hard at work preparing to unveil their newest restaurant location in Sparks, marking the fourth location of the mom-and-pop breakfast extraordinaires. With an atmosphere reflecting the name, the Squeeze In has become a local favorite for its food, service and identity. Full article... Squeeze In Adds New Fourth Location in Sparks The Squeeze In is expanding yet again adding a new location in Sparks. Once it opens at Disc Drive and Sparks Boulevard - this will be the fourth restaurant. Full story... Squeezing In to Truckee, California Luckily for the residents of Reno, waking up and craving a huge delicious breakfast is something that they can easily take care of, and without much work. When faced with this dilemma on a Saturday morning, a quick Google search had me headed to Squeeze In, a restaurant that has proclaimed their omelettes to be “The best omelettes on the planet.” After perusing the ratings on Yelp, it seemed to me that everyone else agreed with the restaurant’s bold proclamation. This was a no-brainer. Who wouldn’t want to see what this excitement was all about? Full story... In her own words: Squeeze In's Shila Morris Northern Nevada Business Weekly: Tell us about the Squeeze In and the duties of your position. Hilarious Omelet Names Squeeze In is a popular spot on a Sunday morning; my family experienced a 15 minute wait in the lobby. If this happens to you, ask the hostess to give your children markers so they can write on the walls. Yep, you read that right – kids are allowed to write on the walls here! Full review... Misty Young, Thrilled to have Squeeze In involved in the "Sogital Revolution" “I am a true believer and user of all things Sogital, I think and KNOW this is the phase shift we’ve all been creating, that social media is an important tool in the consciousness changes we’re anticipating, delivering and participating in. It’s awesome because we’re writing history and observing it at the same time; in a way humanity has never known. It’s terribly exciting and fun to be part of the Sogital Age. I dig it.” –Misty Young Full blog post... Do Mobile Apps Really Move the Needle on Sales? With a few taps on their smartphones, customers ordering breakfast at Squeeze In, a restaurant with locations in Northern California and Nevada, can upgrade their entrees with an extra helping of fries, fruit, meat, veggies, or melted cheese and onions — for free. It’s one of the perks of downloading the restaurant’s smartphone app. So far, said owner Misty Young, more than 2,100 customers have installed the app on their phone and more than a third of them have taken advantage of the special offer. Full article... Restaurant Expansions Add Revenues, Headaches ...Demand led the owners of the Squeeze In, a breakfast concept founded in Truckee, to expand into two additional locations in Reno with a fourth eatery on the way, says Misty Young, president and chief executive officer of Squeeze nn. The restaurant, which got massive public relations exposure through an episode of Throwdown! with Bobby Flay on the Food Network, started out as a 1,300-square foot location in Truckee. A second location in northwest Reno followed in 2008, followed by a third in South Reno in 2011. Full article...
Squeeze In's Misty Young on Good Day Sacramento Squeeze In - fun vibe and big portions It’s all about good karma here – spreading the love to their customers and hoping their customers continue spreading happy karma out into the community. Halfway through our breakfast, the server asked if we wanted more toast. More toast? I never had refillable toast before. I know it doesn’t cost them much, but I LOVE that extra touch. Made me feel like I was home at Mom’s house with unlimited portions. Full article... Reno's top 5 kid-friendly restaurants Squeeze In (5020 Las Brisas Blvd., 787-2700, squeezein.com) has been in Reno since 2008, after establishing its original roots in 1974 in Truckee. A third location opened at 25 Foothill Blvd. in South Reno last week. The family-owned establishment is best known for its enormous omelets (although the pitchers of mimosas are a close second). It’s also about the only place in town where it’s OK to let your kid scribble away on the walls, and the giant green alien cut-out at the front door makes a pretty cool greeting for a 10-year-old. As for the toddler at the table, the servers are happy to hand out some entertainment from the buckets of toys kept on hand. When it comes to food, the children’s menu includes such goodies as the Teddy Bear Pancake, a bear-shaped pancake with a fruit-made smile, and PB&J Olivia Style, a self-explanatory sandwich served with fries, chips, cottage cheese or fruit. Did we mention the highchairs are fully functional? Full article... Reno breakfasts: Top 5 places for a tasty way to start the day No. 3 Squeeze In Another restaurant that has three locations, Squeeze In offers the biggest omelet menu on the planet with combinations that you could never even imagine. Numbers that are tops are #37 Racy Tracy (and the omelets made famous by Bobby Flay), #64 The Spanish Flay (a tribute to Bobby Flay's concoction... see the picture!), #59 Holy Crab (this omelet is packed with crab goodness) and of course check out the names for these numbers #42, #24, #28 and #30…it makes ordering a hoot. Featured on the Food Network's Throwdown with Bobby Flay, you'll also find tasty burgers, sandwiches and few choice libations. Full article... 48 Hours in Truckee Hands down one of the best breakfast places in the area. The Squeeze Inn claims to have the “best omelets on the planet” and after dining there, I couldn’t disagree. They have dozens of combinations to try as well as a robust breakfast menu if you aren’t into omelets. All omelet ingredients are sautéed in a special recipe wine sauce and always served with home-style potatoes (perfectly crispy), honey wheatberry toast and a choice of mushroom, cheddar cheese or tomato pesto sauce. The vibe is surfer/hippie/snowboarder and the service is friendly and helpful. Lines get long but the wait goes by fast. ... Full article... Tahoe Breakfast Spots The Squeeze In has been serving up some of the best breakfast fare in Truckee since 1974...and shows no signs of slowing down. With 62 varieties of omelette on the menu, enthusiastic waitstaff and an early opening hour, this funky establishment will help you fortify yourself for the day's activities ... Full review was on this page, but appears to have been removed ... The Hangover Helper: Gooey, salty, meaty and cheesy, mega-omelets save the day ...A steaming, buttery omelet—with salty meats, melted cheese and a heap of chili con carne—provides a one-two-three punch of psychological, visual and olfactory comfort. Not to mention it tastes terrific. ... Full article... Family Fare: Squeeze In does breakfast right for kids and kids at heart ...Mya and Jay have spent almost a year trying out different restaurants for the Reno Gazette-Journal and giving a double thumbs up to family friendly places. ... ...The omelets, served with a choice of three sauces, are fantastic, so adults will be happy. And the place is loud and busy enough that the occasional cries from Wesley and another baby in the restaurant (or other children) blend in with the hustle. ... ...As soon as we walk into the restaurant, we are handed a big bucket of toys; they keep Mya and Jay busy while I look at the menu. The restaurant is bright and colorful, with signs and pictures hanging on the walls. ... Full article... Squeeze In: Eggs-actly the best omelets in Reno and Truckee ...The omelet is king here. The Racy Tracy (bacon, avocado, mushrooms and jack cheese) and the Spanish Flay (finely diced red bell peppers, jack cheese and smoked paprika) were the stars of a spring 2010 episode of the Food Channel’s Throwdown with Bobby Flay. What’s so special about these omelets? First, they’re delicious, sautéed in a family recipe wine sauce, and accompanied with home fries and bottomless sauce and toast. Second, there are so darn many omelets on the menu, most of them with odd or corny names (like Your Mom and the Hangover Helper). ... Full article... Squeeze In and have a wonderful meal ... Yes, the egg masters at the Squeeze In actually know how to fold eggs over into an omelet rather than the ‘scramble’ that you get most everywhere around Reno. And in this case, I prefer egg whites and light on the cheese please, no potatoes, fruit. “No problem!” This phrase seems to be written into the DNA of servers at the Squeeze In. Ask for anything your way and they smile and take it all in - no problems, no worries. ... Full article... Reno, Nevada: The Food ... Squeeze In. Best omelettes on the planet! No, really - Bobby Flay once threw down an omelette challenge here – it’s what they’re known for, and yes – they were perfect. The best part is choosing a signature side/sauce to go with the omelette. Get the mushroom sauce. Thank me later. ... Full article... A Great Meal at Squeeze In Restaurant in Truckee, CA ... Known for the Best Omelets on the Planet, you know automatically when you reach your destination that the place is great when you see tons of people milling about outside waiting their turn to be seated. It was a gorgeous day in Truckee, and I had been warned that on a Sunday morning, the wait would be a little bit. Luckily the Squeeze is located in a row of fabulous shopping spots and my family and friends and I took a nice stroll downtown while we waited. The restaurant isn't called the Squeeze for nothing, when you walk in the restaurant, you literally squeeze your way around to get to your table, another reason why the wait is a little longer, they only have so much room in their narrow location. But, again, the atmosphere was booming and the wait was going to be worth it, I know it! The decor was fabulous, my kids loved it, bicycles hanging from the ceiling, and the walls were full of fun and unique graffiti by means of people actually signing the walls (permanent markers are given to you as you're seated)! We actually even found that the tables were signed and we spotted a person from our home town by her signature! The kids got to signing the walls and my friend and I ordered drinks. Mimosa for her and Hibiscus for me (champagne and cranberry juice). We got a nice serving as well and they were delicious! Since it was closer to lunch when we were there, but some of us were hungry for breakfast, we ordered a little of both. Hubby and I ordered salad and sandwiches, oldest ordered a burger and my two younger kids had bacon and eggs and pancakes (comes with a drink and plenty of food!). ... Full article... Food Made for T.V. ... Who doesn’t enjoy Bobby Flay’s sneaky ambush tactics when, with no forewarning, he announces to a chef that he’s arrived to challenge them on their signature dish? This happened to Misty Young, owner of Squeeze In, when she thought she was simply demonstrating her expert omelet-making techniques for the Food Network. Her crowd favorite, “Racy Tracy” (bacon, avocado, mushrooms, and jack cheese), one of the restaurant’s trademark Best Omelets on the Planet, had to go head-to-toe with Flay’s “Spanish Flay” (red bell peppers, potatoes with smoked paprika, and jack cheese) in the “Throwdown” for the most eggs-travagant omelet construction. ... [Squeeze In note: actually, Bobby Flay's omelette had Manchego cheese instead of Jack, and piquillo peppers instead of bell peppers. Our tribute omelette has red bells and jack.] ... Full article... Best Breakfast in CA ... Generous mimosas and great omelets are the trademarks of this mountain town establishment. However, I'm a big huevos rancheros fan and find the Huevos Montana very satisfying! ... Full article... Breakfast Review ~ Squeeze In, Reno, NV - 5 Stars ... Every omelette’s ingredients are sautéed in a special recipe wine sauce and come with their home-style fried spudz, honey wheatberry toast and your choice of their signature sauces: mushroom, cheddar cheese or tomato pesto. I chose to sub cinnamon raisin bread for my toast… which was perfect. Had I known about their Old School Menu, I would have perused through that one too… it’s a good thing I didn’t at the time. When the omelette arrives you are immediately blown away…it’s half the size of the plate and the other half is filled with their home-style fried spudz. And that’s when you realize that you really should have split the meal with someone… or just expect that your tummy is going to be stuffed beyond belief. These are no mediocre omelettes… these bad boys are there to make a serious statement…thick and packed full of fillings. And though I am not a big egg fan… I have officially been converted to a love of omelettes (at least at the Squeeze In) instead of going my usual french toast or pancake route when dining out. And let’s face it, eggs are really a healthier choice than french toast and pancakes anyway, right? ... Full article... A healthy Squeeze: Restaurant family sheds pounds, adds healthy dishes to menu ... Gary and Misty Young own the Squeeze In restaurant in Truckee, while sister, Shila Morris, and her husband, Chad, own the northwest Reno location. The restaurants have become known for their vast selection of omelettes. [Kay] Young, who said she helps out her parents, designed an alternative menu for both locations called the Healthy Obsession Program. The menu has heart healthy selections for breakfast and lunch. The SoCal Low Cal, a jumbo flour tortilla wrapped around scrambled egg whites, sautéed mushrooms, fat-free turkey breast and homemade salsa, is Young's favorite. "No cheese," she said. "You won't find egg yolks. You won't find grease. Everything is sautéed fresh without any oil, just low-fat stuff." ... Full article... Striking foodie gold in Northern California's Gold Rush Region ... SQUEEZE IN: In downtown Truckee, 13 miles northwest of Lake Tahoe, this tiny hole-in-the-wall features a phone- book-size menu of creative omelets ranging from the special (spinach, black olive, red pepper, feta, pesto) to the bizarre but surprisingly good (peanut butter, apple, banana and honey). Variations of pancakes and French toast also are featured. If you get there as we did about 9:30 on a Sunday morning, expect to stand in line. It's well worth the wait. ... Full story... A Good Egg Recommends include: Huevos Montana, topped with sprouts and the best salsa this side of, well, Mexico. (It’s all about the shredded carrots.) The décor is an interesting combination of kitsch and old-Truckee memorabilia, right down the signatures on the 200-year-old original brick walls. Squeeze In also serves a nice Mimosa and Bloody Marys made with Han, an Asian Vodka served exclusively in beer and wine establishments in New York and California. Most Truckee locals avoid a wait by going Tuesdays through Thursdays, but since you’ll be out hunting eggs all day, get there early (they open at 7 a.m.) or call in your order for a takeout. ... Full story... Truckee More Than a Stop on the Road All of the omelets come with toast and a healthy portion of savory home fries. So you get a good whopping of food. It’ll get your motor running. Even on cold icy mornings. You know, before you head out to the slopes. ... Full story... "Great Little Brunch Restaurant" "Great Breakfast", "Best Truckee Breakfast Spot" "Gargantuan Omelets of Every Imaginable Variety"
"You Can't Go Wrong Here" Voted Best Breakfast 2005, '06, '07, '08, '09! These WERE great reviews, but are no longer online! :( Omelettes are Tasty and Big Enough for Two Savor a Long Tahoe Weekend |
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