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Food Network Throwdown with Bobby Flay

Squeeze In’s “Best Omelettes on the Planet” Challenged to “Throwdown” with Bobby Flay

News release on Marketwire.

Food Network Surprises Reno, Nev., and Truckee, Calif., Restaurants

02.22.2010 – Best omelettes on the planet? We think so. Tasty enough for a “Throwdown” with world-renowned chef Bobby Flay? Definitely.

107 quadrillion omelette possibilities didn’t scare away Food Network’s “Throwdown with Bobby Flay” held at the Squeeze In with a historic location in downtown Truckee, Calif. and it’s newest location in Reno, Nev. Flay dropped in on Squeeze In owners Gary and Misty Young and Shila and Chad Morris with a surprise all-American omelette “Throwdown,” the first of its kind in the region.

Set to air on Food Network March 3 at 9:30 p.m. ET/PT, “Throwdown with Bobby Flay” featuring the Squeeze In highlights just why so many people travel hundreds of miles (and cross state lines!) for one of the Youngs’ omelettes. Misty took Flay’s challenge whipping up the Squeeze In’s 300,000th #37 Racy Tracy, the most popular omelette on the Squeeze In menu, packed with avocados and mushrooms sautéed in a white wine sauce and folded in with crisp bacon and Monterey Jack cheese. Flay’s creation is top secret until the program airs, but the Squeeze In has created a tribute omelette dubbed the “Spanish Flay” that debuts on the menu March 4.

About Throwdown with Bobby Flay
In "Throwdown", Chef Bobby Flay issues surprise challenges to cooks renowned for a specific dish. While the contestants believe Food Network wants to exhibit their stellar cooking on a special episode, Bobby practices the dish in question and then drops in to issue a culinary throwdown. Excitement heightens as expert judges perform a blind taste test to determine a winner.

Squeeze In serves the “Best Omelettes On The Planet” as well as a wide variety of unique sandwiches, tasty burgers, huge fresh salads, homemade soups and jumbo burritos. With 64 omelettes on the menu and combinations of 82 variants, the Squeeze offers a whopping 107,338,340,350,157,118 statistical omelette choices (yes, that’s 107 quadrillion), the widest selection on the planet. On Facebook, Twitter, YouTube and Flickr, the Squeeze is open daily from 7 a.m.-2 p.m. The Squeeze In is located in Reno, Nev., at 5020 Las Brisas Blvd. on McCarran, ½ mile north of MaeAnne and in Truckee, Calif., at 10060 Donner Pass Road in Historic Downtown Truckee across from the Train Station.

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FOR IMMEDIATE RELEASE: Friday, January 22, 2010

Download a pdf of the release here.

CONTACT: Misty Young, c: (530) 305-3599
misty@squeezein.com
www.squeezein.com/mediacenter
http://www.facebook.com/pages/Truckee-CA/Squeeze-In/108430094803

Squeezing Some Hope For Haiti

Truckee, CA – Ten percent of all dining profits from both locations of the Squeeze In over the next week will go toward disaster relief efforts in Haiti. Every transaction from Monday, Jan 25 through Friday, Jan 29, 2010 will be counted toward a donation to the Salvation Army in support of the organization’s Haitian relief efforts.

In addition to the proceeds from dining purchases, Squeeze In owners Gary and Misty Young and Shila and Chad Morris will personally match the dining dollars up to an additional $500 from each couple to double the contribution.

“The Squeeze has fantastic loyal guests who love to help,” Squeeze owner Misty Young said. “This is an opportunity for current Squeeze guests – and maybe those who haven’t dined with us before – to be part of something bigger and to make a difference just by dining out.”

According to the National Restaurant Association, on a typical day in America, more than 130 million individuals will be foodservice patrons. Additionally, 52 percent of adults said they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. “Relief organizations say the biggest necessity is cash to purchase much needed life saving and sustaining supplies for the victims and this is one way we can reach people in need now,” Misty Young added.

Dining patrons can also make additional matching contributions by adding a separate check made out to Salvation Army or an extra cash donation to their dining ticket. All contributions will be delivered directly to the Salvation Army in Reno.

Squeeze In (www.squeezein.com) serves the “Best Omelettes On The Planet” as well as a wide variety of unique sandwiches, tasty burgers, huge fresh salads, homemade soups and jumbo burritos. The Squeeze is open daily from 7am-2pm. Located in Reno at 5020 Las Brisas Blvd., on McCarran, ½ mile north of MaeAnne and in Truckee, California at 10060 Donner Pass Road, in Historic Downtown Truckee across from the Train Station.

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Metromix nominee

January 2010

The Squeeze In was nominated for Best Breakfast in Reno! What an honor!

Congratulations to Peg's Glorified Ham & Eggs for winning!

 

Squeeze In logos:

Squeeze In logo RGB

Squeeze In logo b/w

High resolution Adobe Illustrator files are available. Please email misty@squeezein.com for access.

 

BIG NEWS! Squeeze 3 is coming to South Reno!

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Award Winning!

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The Squeeze has been recognized with the BIRA (Best Independent Restaurants Association) Platinum Plate Award for "Best Breakfast".

Best of Truckee winner

The Squeeze has consistently won Best Breakfast in Truckee, voted by the community in our local newspaper.

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10060 Donner Pass Road, Downtown Truckee, California 96161 - (530) 587-9814
5020 Las Brisas Blvd., at N. McCarran 1/2 mile north of Mae Anne, Reno, NV 89523 - (775) 787-2700
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